Why We Started...
After spending my whole life in competitive athletics, and investing 7 years in coaching competitive power athletes, helping others to reach and exceed their personal goals has progressed from simply being my livelihood, to becoming a true obsession. I’m blessed to work with people on a daily basis helping them grow their businesses and reach the people they want to help, but when I started my first business, I was the one who needed help. A lot of it!!
After college, when I received all my certifications from the American Council on Exercise, I simply could not wait to start my successful, rewarding career working with other athletes. I developed a unique, efficient, and effective training program. I had immense proficiency in the weight room. I had the credentials, and I was truly eager to help people! So where were all my clients? Where was the line of people outside the gym? Where were all the emails asking to sign up for my amazing new program? They simply weren’t there, and my income could prove it, as I made exactly $0 the first year I started pursuing my career in strength training. It was devastating. I started second guessing my skills. I wrote myself off as a failure. I started questioning my ability to give people the results they wanted, because after all, it was painfully clear that they didn’t want me.
I would go on a powerlifting forum every day and vent with other ‘gym rats’ about my predicament. I would go to my local supplement shop and complain about my struggles with the other regulars. I felt like I should give up on my dream of spending my days in the weight room and get a ‘real job’.
One day, during a heated debate on the powerlifting forum, I decided to check my email. I saw that I got an email offering me some samples of the same exact supplement we were currently talking about on the forum! What a coincidence! And then it clicked (no pun intended) I was being targeted. I looked in my various email folders, and BOOM! I found TONS upon TONS of emails offering me free samples of supplements and free gym trial memberships- some of these offers I even signed up for! So how did they know to email me? Do they do this to everyone? No. They emailed me because I was congregating in the same locations that their ideal clients do. I was one of their ideal clients. That got me thinking: Where do my clients hang out? What websites do my clients visit? What are my clients’ other interests? I needed to know this information because if they weren’t going to come to me, I was going to have to go to them!
Fast forward a few years and I’m happy to say that Breakthrough Powerlifting, the highly successful strength training program that I developed has, to this day, helped countless driven individuals realize their true strength in and out of the weight room.
I know you’re probably like me. You have a great product that you are 150% confident in. You are truly passionate about the services you provide. You are honestly great at what you do! However I also know that you need to find the countless people that are looking for exactly what you have to offer. They are out there! You just need to get in front of ‘em!
That’s where J.F. Goodman Consulting Group comes in. I started this company to help other businesses reach their target markets while establishing themselves as an authority in the marketplace. You have the passion. You have the product. You just need to find the clientele. With J.F. Goodman Consulting Group, we’ll help you get wherever you want to go.